Vision Behind the Logo
When searching and scheming ideas of a logo I kept being drawn to a compass rose, then once researching the meanings and symbolization behind it I knew it was meant to be.
Compass rose tattoos were popular among sailors in history, they were believed to protect against rough water and that the sailors would return home safety. This really resonated with me, always having protection against life’s storms and rough times and being able to navigate the right way. So many times in life I find myself needing that extra protection for our family and having a symbol of protection felt like it was meant to be.
The use of an arrow within the compass rose and throughout the Live Fierce Wellness brand has a few different meanings, but I love how arrows represent movement and there is NO way to go for me than UP! After quitting my corporate job and taking that step in faith, to do what I really love, to build a community through health and wellness. I knew that I had no other direction to go but UP!
I also love the faith symbolism that, “The Lord views children as an important part of the family unit. They are called a “reward” and a “heritage.” It is our duty as parents to recognize the privilege of raising children whom God has blessed with unique gifts, talents and personalities. No two quivers (families) are exactly alike, just as no two arrows are fashioned the same. [The concept of] “raising arrows” is all about keeping in mind the fact that as Christians, we are raising unique individuals who will someday be let loose to fly with precision and accuracy at the target set before them by the Lord. We shape and sand selflessly with that thought in mind,” written by Amy Roberts.
Then combining the two symbolizes for me had so much strength and meaning behind it. It felt meant to be as soon as it was made! Which I couldn’t have this amazing logo without my girl @gritxgrace, we had and have so much fun dreaming and scheming fun ideas in life!!